CSK had won a close match and there was an impromptu celebration at the basketball court of the college. I got a first-hand experience of this during my MBA days at Great Lakes Institute of Management, Chennai in 2012. CSK along with few other teams would be at the top of the list in terms of fan following among the IPL teams. Indian Premier League’s (IPL) contribution to city-based fan following in India is well known and CSK’s ever-growing fan base is a shining example of this. IPL’s contribution to city-based fan following in India
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